Ever since Nike shuttered their golf equipment division in favor of their apparels, the big fish was unquestionably Tiger Woods. Golf Fans wondered aloud what kind of affect he could have on more established golf companies like Callaway, Ping or Cobra.
In January of 2017, it was Taylormade who ponied up the best offer from Mr. Woods with the belief that he could come back and have the same effect he had on the golf world over 20 years ago.
“We launched in the P7TW Forged Iron during Masters week, and immediately sold out of that product after Tiger’s victory and have subsequently been chasing demand for that product for the past three months.”
Now a Top 5 player in the world, Tiger Woods win at the Masters has elevated the entire sport and now that he is a legitimate contender week in and week out, let’s hope that those amazing moments we all experienced in the early 2000s return with Taylormade clubs in his hand.
“As it relates to our business, because he directly represents TaylorMade and plays TaylorMade golf equipment, we do see lift in our business,” the CEO said.
“Anytime Tiger really does what Tiger does, which is to make a material and meaningful difference in the game of golf and tournament of golf, it has a direct impact on our business. So we’re very fortunate he plays our products.”
It looks like Adidas’ purchase of Taylormade for $425M in 2017 is going to pay off as well.
The Tiger Woods effect is back on.