Golfers frequently fall into one of two categories – Gullible and Cynical. With so much contradictory information and free YouTube videos out there I can certainly understand how someone becomes cynical about golf and golf instruction. The one that I can really feel for though is the Gullible Golfer.
The Gullible Golfer is living proof of the P. T. Barnum quote, “There’s a sucker born every minute” and there are plenty of people out there, including Top 100 Teachers, ready to take advantage of them. They are the exact opposite of the cynic, they believe everything and everybody.
The Gullible has a house or garage full of golf equipment, training aids and an assortment of other golf merchandise. He is easily falls prey to marketing hype and false promises. The instant he reads, “drop your handicap by 10 strokes”, or “10, 20 or even 30 more yards” he must have it. He reaches for his credit card first and asks questions later.
The poor Gullible Golfer never considers that he might actually have talent; he believes that someone else holds the answers or secret to fixing his problems. If he could ever learn to believe in his own abilities he could make tremendous progress in his golf improvement.
Golf companies large and small prey on the gullible. They produce marketing hype and promises that suck them in every time. They know which buttons to push and he can’t resist. The gullible golfer will reach for his wallet faster than a Major league pitcher’s fast ball, hoping this latest device will be the cure he has been searching for. Unfortunately it rarely is.
I would love to be able to help the gullible golfer understand that he needs to learn the difference between good instruction and advice that can help him, from the totally useless which is the majority of it. The best tip I can offer is that good advice usually has a scientific background and has been proven to work in more than just some marketer’s tests. The con artists will usually have one or more tour player endorsements which are only there because they paid for them. Poor instruction, tips or products tend to have that ‘get rich quick’ feel to it. Just remember that if it sounds too good to be true it is.
I can’t help but feel sorry for the gullible golfer. Most of them are actually motivated to improve but for some reason they keep falling for the same marketing tricks over and over again. What they really need to do is take a step back and really examine what they are buying or trying. There unfortunately are no miracles or quick fixes in permanently improving your golf game. Being more realistic gives you a greater chance to make real long term improvement in your game.