The New “Big Three” Are Young But They Understand Social Media And Connecting With Fans
For years we have discussed what would happen to professional golf once the Tiger Era was over and for the most part the predictions were dire. We now know that those predictions couldn’t have been more wrong. It’s as popular as ever, maybe even more so, because the brilliant golf, the media savvy, and the ability to relate to their fans demonstrated by the young guys today shows that it is in good hands.
The Young Guys Seem to Get It
These comments by Craig Dolch at the TCPalm.com sums it up very nicely:
“Fortunately for the PGA Tour, there may be a modern-day Big Three in the making: Jordan Spieth, Rory McIlroy and Jason Day are hoping to reprise the role of Arnold Palmer, Jack Nicklaus and Gary Player. Spieth, McIlroy and Day are all 27 or younger, each has won major championships (Day was a little late to the game) and, very importantly, they seem to “get it” in terms of relating to fans and media.”
This comes from Austin Karp on Sports Business Daily:
“Spieth saw a 13% jump after taking home the U.S. Open in June. He has now seen growth in excess of 730,000 followers across the three platforms since the start of the year, more than any other golfer in the world. Second behind Spieth in this metric is Rory McIlroy at just over 721,000. Rounding out the top five are Tiger Woods, Bubba Watson and Rickie Fowler, respectively.”
They Can Also Play
When you add that to their playing ability you have a winning combination as is reported by Doug Ferguson in the Morning Call
“In the past 25 years, only four players have won majors in consecutive seasons – Tiger Woods, Phil Mickelson, Padraig Harrington and Rory McIlroy. In the past 50 years, only four players have followed a multiple-major season by winning another major – Woods, Tom Watson, Jack Nicklaus and Lee Trevino. Good luck, Jordan.”
Now it Jordan Spieth’s turn to make history by winning another major this year. Rory blew his chances last year after winning the 2014 Open Championship, and 2014 PGA Championship by sitting out most of 2015 with an ankle injury from playing soccer.
The world ranking system began in 1986 and 30 years later we have the top three ranked players all in their twenties. Last year the No. 1 spot was constantly up for grabs changing hands as many as six times in six weeks. By the time we get to the Florida swing it is likely to have changed again because of tightly Spieth, McIlroy, and Day are bunched.
It is definitely going to be fun to watch.