Bill Bird Named President of Srixon/Cleveland Golf

On Thursday, Srixon/Cleveland Golf/XXIO announced that they have named Bill Bird President, effective immediately.

“Mr. Bird, who is a Board Member of Srixon / Cleveland Golf / XXIO – U.S.A., has been serving as Interim President for the company since March of this year. He previously served as Chief Financial Officer, as well as Controller over the course of his 19-year career with the company.

“As President, Bill will provide the direction for Srixon, Cleveland Golf, and XXIO’s North American operations,” said Executive Chairman Hideki Sano. “With Bill’s long history of distinguished service and leadership within the organization, he brings an in-depth knowledge and experience which will help lead the company moving forward.

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“I greatly appreciate the opportunity I was given to spend the past few months acting as the Interim President, and I’m pleased with the investments in capital and personnel made during that limited window,” said Mr. Bird. “I am deeply honored and humbled by the opportunity to continue to lead our team in this effort to compete aggressively in the North American market, and I look forward to working more closely with our global team to become the strongest collection of brands worldwide.”

For additional information on Srixon, Cleveland Golf and XXIO products or staff players, please visit:,, and,


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Written by BP Staff


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