TaylorMade and New Era Team Up For Sweet Headwear for 2015

New Headwear Lineup Offers On-and-Off-Course Versatility with

New Era Flat Bill, Classy Trucker and Heritage Logos from 1979 and 1983

CARLSBAD, Calif. (December 10, 2014) – TaylorMade Golf, an industry leader in equipment and accessories, today introduced its all-new 2015 headwear collection. The complete lineup of men’s and women’s caps, visors and beanies deliver on-course performance with a casual, lifestyle appeal for all golfers.

TaylorMade, the most worn hat on the PGA TOUR since 2012*, has partnered with New Era, a leading cap manufacturer, to create a unique product offering for golfers who seek performance without sacrificing style. Included in the New Era lineup is the TM 9FIFTY flat bill snapback and TM 39THIRTY stretch fit cap. Both will be played on Tour and feature TaylorMade’s 3D front embroidery and side equipment branding, New Era flag back embroidery and a moisture-absorbing sweatband with antimicrobial finish to resist odor. For casual wear, the Pipeline 39THIRTY stretch fit features a TaylorMade front patch and New Era flag side embroidery.

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“As the leading brand in sports headwear, partnering with TaylorMade was a logical step for us to further authenticate our brand as we enter the golf market,” said Chris Koch, CEO of New Era. “As a result of this partnership, we look forward to seeing our caps worn on Tour by many of the best players in the world.”

Adding to TaylorMade’s lifestyle line is the TM 1979TM 1983Tradition and the TM Casual. Both the TM 1979 and TM 1983 feature 3D heritage TaylorMade front embroidery, commemorative side label, adjustable tuck-in back strap, moisture-wicking sweatband and cotton twill fabric with 50 UPF. The Classy Trucker is built with a pre-washed mesh, moisture-wicking sweatband, adjustable snapback closure and TaylorMade front patch.

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“The goal of our lifestyle line was to provide off-the-course casual headwear for golfers,” said Paul English, Senior Director, TaylorMade Golf Accessories. “Our Classy Trucker’s pre-washed mesh provides a comfortable fit, while our heritage logo caps pay homage to TaylorMade’s history in a fun way with our cool, classic logos.”

Other notable pieces from the 2015 headwear collection include the Tour Radar cap and visor with adjustable tuck-in back strap, Tour Cage with stretch fit construction and COOLMAX ® fabrication, High Crown Visor, the Storm Hat and Bucket with a full seam-sealed crown and Tour Reversible Beanie.

The TaylorMade ladies’ line features the Women’s Tour cap and visor with adjustable tuck-in back strap, Ribbon Hat for casual lifestyle wear and the Women’s Tour Reversible Beanie.

Available now, the entire 2015 collection is available at select retailers and on TaylorMadeGolf.com, with MSRPs ranging from $22.99 to $32.99.

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