Carlsbad, Calif. (March 4, 2014) – adidas Golf and USA GOLF® Federation today announced that adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has been named the official uniform provider for the athletes, coaches and staff of USA GOLF. USA GOLF is the national governing body for golf that will select and manage the USA GOLF team when golf returns to the Olympic Games in Brazil in 2016.
In addition to outfitting the men and women of the USA GOLF Team, adidas Golf will develop a line of USA GOLF-branded apparel that will be introduced to the marketplace in late 2014.
“We are elated that the game’s best players will showcase their talents in our apparel on the world’s greatest stage,” said Ben Sharpe, President, adidas Golf. “The storied history of adidas has long been associated with the greatest athletes in the world, and we’re proud to support the athletes of the USA GOLF Team as they compete for their place in Olympic history.”
“We’re thrilled to partner with adidas Golf,” said Andy Levinson, Executive Director of USA GOLF. “The history of the adidas brand and the heritage of the game will come together as our country’s best athletes take center stage in their pursuit of gold while helping grow the game on a global level. We are also pleased to partner with adidas on the development of a USA GOLF- branded line of apparel for the public that will become available later this year.”
The playing members on the USA GOLF Team will receive layering pieces, polos, outerwear and pants designed and engineered to the highest levels of innovation the brand has ever developed. adidas Golf’s Carlsbad-based design team is utilizing new manufacturing and construction techniques to create the most innovative performance golf apparel, precision engineered to maximize the performance of each athlete representing the United States at the Games.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €14.9 billion in 2012.
About USA GOLF Federation, Inc.
The mission of USA GOLF is to pursue competitive success in Olympic, Paralympic or Pan American competition and to contribute to the development of future elite American golfers. USA GOLF is recognized by the United States Olympic Committee and the International Golf Federation as the National Governing Body that will officially name and manage the men’s and women’s U.S. Olympic golf teams. For more information, visit www.usagolf.org.