LPGA News: Callaway Golf Signs Lydia Ko

CARLSBAD, Calif., January 13, 2014 –
Callaway Golf added young phenom Lydia Ko to their list of staffers. Ko became the youngest person to win on the LPGA Tour in 2012, winning the CN Canadian Women’s Open.

Callaway Golf Company (NYSE: ELY) today — via this Flipboard magazine — confirmed an endorsement deal with 16-year-old golf sensation Lydia Ko. The New Zealand native, former World No. 1 Amateur and youngest winner ever on the LPGA Tour will play a full complement of Callaway and Odyssey products. Ko recently won her first tournament as a professional using the Company’s new X2 Hot Pro Driver.

“Lydia is an exceptional talent and a great addition to our staff,” said Nick Raffaele, VP, Sports Marketing, Callaway Golf. “Last year we had several Pros win after successfully transitioning into our products and we’re excited to see what Lydia can accomplish on the LPGA with the world’s best clubs, balls and putter in the bag.”

Ko’s on-course ability is undeniable, and off-course she connects candidly and directly with fans through digital channels and social media. This combination of high performance and authentic engagement is a key part of the endorsement partnership.

“Lydia is digitally connected with golf enthusiasts across the world,” said Harry Arnett, SVP, Marketing, Callaway Golf. “Her meaningful participation in the fast, interconnected network of golf makes her an exciting fit for our strategic objectives.”

In fact, Ko recently stopped by Callaway Golf HQ to participate in the Company’s popular talk show Callaway Talks. Watch the video HERE.


Written by BP Staff

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