The PGA Tour Needs to Take a Look at What They Do In Phoenix at the Phoenix Open in Scottsdale. With all the talk today about growing the popularity of golf, the folks that put on the Waste Management Phoenix Open are definitely on to something.
I have to admit that I am not proposing this for the four majors, but for the rest of them it might not be a bad idea. The players seem to embrace it and get into the spirit of it, but that may be because it is so unique.
In the Arizona Republic columnist Dan Bickley writes:
“For a non-major, the Phoenix Open is as cool as it gets in professional golf. The numbers don’t lie. And maybe this tournament can teach the PGA Tour a thing or two about the future.”
Tournament chairman Dan Mahoney says:
“We have fully embraced the fun. The community has embraced what we do. Most, if not all of the golfers have embraced what we’re doing. It’s not a shock to any of these players when they come here. They know what they’re getting into.”
“I think the PGA Tour in general needs to embrace that type of fun atmosphere because golf is not popular across generations. The millennials are not demonstrating a great interest in it. So we need to do things to change the game, and I think the Waste Management Phoenix Open can be an agent of change.”
You can see everything from a robot named after Tiger Woods make a hole-in-one to seeing the Muppets show up.
With a final day crowd of 65,330 on Super Bowl Sunday the fans pushed the total to a record 618,365 people, shattering the previous mark of 564,368 set last year.
It will be interesting to see if anyone else takes a page out of their playbook.